COURSE OVERVIEW
This course that explores the fundamental concepts, strategies, and techniques employed in the field of marketing to stimulate sales and promote products or services effectively.
OBJECTIVE OF THE COURSE
- Understanding of the role of advertisement and sales promotion within the broader context of marketing communication.
- Analyze and interpret consumer behavior theories and concepts to develop insights into consumer motivations, attitudes, and decision making processes.
- Evaluate various promotional tools and
techniques
COURSE CREDIT- 4
INTERNAL - 25
EXTERNAL - 50
TIME- 3 hour lecture per week, 2 hour practical per week
- Teacher: Amrutha G FACULTY
Skill Level: Beginner