Credits:4. External:80Marks
Internal:20 Marks
Consumer Behaviour
BBA 5th Semester (Spe:Marketing )
Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company. The three factors that affect consumer behavior are psychological, personal, and social.
Course objective:On completing the course students can apply the concepts for developing an effective advertising programme and new product.
This course is for BBA (marketing) students.
- Teacher: MUHAMMED SALIH S
Skill Level: Beginner