ENTREPRENEURIAL ESSENTIALS Syllabus Introduction
*Course Overview*
This course introduces students to the fundamentals of entrepreneurship, focusing on the skills and knowledge required to start and grow a successful business. Students will learn about entrepreneurial mindset, opportunity identification, business planning, and entrepreneurial finance.
*Course Objectives*
- Understand the entrepreneurial mindset and its importance in business
- Identify and evaluate business opportunities
- Develop a comprehensive business plan
- Understand entrepreneurial finance and funding options
- Learn about entrepreneurial marketing and sales strategies
*Course Outline*
1. *Introduction to Entrepreneurship*
- Definition and types of entrepreneurship
- Entrepreneurial mindset and characteristics
- Importance of entrepreneurship in economic development
2. *Opportunity Identification*
- Identifying business opportunities
- Evaluating market potential
- Conducting feasibility studies
3. *Business Planning*
- Business plan components
- Business model canvas
- Lean startup methodology
4. *Entrepreneurial Finance*
- Funding options for startups
- Financial planning and management
- Valuation and investment strategies
5. *Marketing and Sales*
- Entrepreneurial marketing strategies
- Sales and customer acquisition
- Building a sales funnel
6. *Growth and Scaling*
- Growth strategies for startups
- Scaling a business
- Managing growth and challenges
*Recommended Textbooks*
- Entrepreneurship: Successfully Launching New Ventures by Bruce R. Barringer and R. Duane Ireland
- The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
- Teacher: Nandagopan A S