loader image
Skip to main content

Digital Marketing for Business- 1-BBA-HRM

FREE
Updated 12 Oct 2024
Lessons 5
Enrolled 24
Language English ‎(en)‎
Skill Level Beginner

Course Overview

Course Overview

The Digital Marketing for Business course provides a thorough exploration of digital marketing intricacies, starting with an in-depth introduction to establish a strong foundation in the meaning, significance, and benefits of digital marketing. It then compares traditional and digital marketing, introducing key principles like the 7 C’s and 5 A’s of Digital Marketing. The course covers various types of digital marketing to ensure participants grasp strategic approaches and adapt to contemporary practices. The conclusion focuses on the Indian digital landscape, offering insights through case studies of successful campaigns. Balancing theoretical knowledge with practical applications, the course equips participants with strategic understanding and hands-on skills using industry tools. What makes this course stand out is its inclusivity, catering to both beginners and professionals. Discussions on digital marketing types, tools, and job opportunities ensure relevance for individuals at different career stages. The emphasis on the Indian digital landscape enhances its applicability. In essence, the Digital Marketing for Business course is a strategic investment for those aiming to excel in the dynamic field of digital marketing, providing comprehensive knowledge and practical skills for success in the digital era.

Course Outcomes

  1.  Develop the capability to establish a foundational understanding of Digital Marketing.
  2. Acquire the proficiency to apply Digital Marketing tools and strategies effectively.
  3. Develop the ability to analyze both opportunities and challenges within the realm of Digital Marketing.
  4. Able to develop the capability to master Social Media marketing skills and expertise.
  5. Acquire the ability to evaluate SEO and SEM strategies.
  6. Develop the capability to design and execute impactful Email Marketing Campaigns.
  7. Equip participants with the skills to develop innovative and captivating content strategies

Assessment 

  • Practical Assignments/Group Work
  • Interview/Quiz
  • Case studies

Course Details

Credit - 3

Total Hours - 45

Course Content

Loading...

Enrolment options

Course Overview

The Digital Marketing for Business course provides a thorough exploration of digital marketing intricacies, starting with an in-depth introduction to establish a strong foundation in the meaning, significance, and benefits of digital marketing. It then compares traditional and digital marketing, introducing key principles like the 7 C’s and 5 A’s of Digital Marketing. The course covers various types of digital marketing to ensure participants grasp strategic approaches and adapt to contemporary practices. The conclusion focuses on the Indian digital landscape, offering insights through case studies of successful campaigns. Balancing theoretical knowledge with practical applications, the course equips participants with strategic understanding and hands-on skills using industry tools. What makes this course stand out is its inclusivity, catering to both beginners and professionals. Discussions on digital marketing types, tools, and job opportunities ensure relevance for individuals at different career stages. The emphasis on the Indian digital landscape enhances its applicability. In essence, the Digital Marketing for Business course is a strategic investment for those aiming to excel in the dynamic field of digital marketing, providing comprehensive knowledge and practical skills for success in the digital era.

Course Outcomes

  1.  Develop the capability to establish a foundational understanding of Digital Marketing.
  2. Acquire the proficiency to apply Digital Marketing tools and strategies effectively.
  3. Develop the ability to analyze both opportunities and challenges within the realm of Digital Marketing.
  4. Able to develop the capability to master Social Media marketing skills and expertise.
  5. Acquire the ability to evaluate SEO and SEM strategies.
  6. Develop the capability to design and execute impactful Email Marketing Campaigns.
  7. Equip participants with the skills to develop innovative and captivating content strategies

Assessment 

  • Practical Assignments/Group Work
  • Interview/Quiz
  • Case studies

Course Details

Credit - 3

Total Hours - 45

Skill Level: Beginner
Guests cannot access this course. Please log in.

Related Courses

On completion of the course the students will be able to learn different OR technique useful in managerial decision. 

5 Lessons
Updated: Nov 2024
Management Studies

BBA6B 14 PROJECT MANAGEMENTLecture Hours per week: 3 Credits: 2Internal: 15: External : 60Objective: To enable the students to acquire basic knowledge of different facets of ProjectManagement.Learning Outcome : On learning the course the students will be able to1. Understand the different concepts of managing a project2. Analyse the viability of a project.Module I: Project Management ;Meaning, Characteristics and importance project management;Classification of Projects, Project Life Cycle and its Phases- identification, formulation andimplementation . Appraisal of Projects – Market feasibility, technical feasibility, financial feasibility -– feasibility report. . Financial Appraisal of a Project – Project Evaluation Techniques – traditionaland modern (theory only).20 HoursModule II: Project Financing; Project Financing Capital structure, sources of finance Marginmoney, promoter’s contribution, consortium lending and local syndication by banks, financingthrough markets and public issues, Term loans and debentures 10 HoursModule III:Project Implementation and Control: Organizing human resources, systems andprocedure for project implementation.Working of systems, Design of systems, project work systemdesign, work breakdown structure, project execution plan, project control system, project diary,project control –scope/progress control, performance control, schedule control and cost control18 Hours

5 Lessons
Updated: Nov 2024
Management Studies

This course introduces students to the core principles of marketing management and the strategic role marketing plays in driving business success in the digital age. Through a blend of theoretical concepts, real- world examples, and hands-on projects, students will explore the dynamic world of marketing and develop the skills necessary to navigate its challenges creatively and effectively. The curriculum is designed to foster critical thinking, analytical skills, and innovative approaches to marketing problems, preparing students for careers in a variety of industries.

5 Lessons
Updated: Oct 2024
45 Enrolled

The "Foundations for Business Decisions" course provides a comprehensive understanding of decision-making in business. It covers the basics of decision-making, decision-making models, management functions, and ethical considerations. The course aims to equip students with the knowledge and skills required to make effective business decisions and address real-world challenges.

5 Lessons
Updated: Oct 2024
24 Enrolled

Latest Courses

On completion of the course the students will be able to learn different OR technique useful in managerial decision. 

5 Lessons
Updated: Nov 2024

COURSE OUTCOME:After the completion of the course students should be able to:-● Distinguish diverse cultures and modes of expression.● Discuss issues of cultural plurality and hybridity● Identify literary negotiations of colonization and decolonization, identity, inequality,marginalization and so on.● Point out the canon of English literature, Commonwealth literature, Post Colonialism andthe context of New Literatures

5 Lessons
Updated: Nov 2024

Course Objectives To familiarize the learners with all the basic concepts and components of different genres ofcreative writing.17 To ignite their creative writing talents through controlled and free practice. To develop their critical and analytical skills in appreciating works written by peers.Learning Outcomes Students learn how to identify and appreciate various writing styles. They develop abilities to critically reflect on other’s writings from different angles. They acquire skills to prune their writing skills and analytical skills.

2 Lessons
Updated: Nov 2024
Management Studies

BBA6B 14 PROJECT MANAGEMENTLecture Hours per week: 3 Credits: 2Internal: 15: External : 60Objective: To enable the students to acquire basic knowledge of different facets of ProjectManagement.Learning Outcome : On learning the course the students will be able to1. Understand the different concepts of managing a project2. Analyse the viability of a project.Module I: Project Management ;Meaning, Characteristics and importance project management;Classification of Projects, Project Life Cycle and its Phases- identification, formulation andimplementation . Appraisal of Projects – Market feasibility, technical feasibility, financial feasibility -– feasibility report. . Financial Appraisal of a Project – Project Evaluation Techniques – traditionaland modern (theory only).20 HoursModule II: Project Financing; Project Financing Capital structure, sources of finance Marginmoney, promoter’s contribution, consortium lending and local syndication by banks, financingthrough markets and public issues, Term loans and debentures 10 HoursModule III:Project Implementation and Control: Organizing human resources, systems andprocedure for project implementation.Working of systems, Design of systems, project work systemdesign, work breakdown structure, project execution plan, project control system, project diary,project control –scope/progress control, performance control, schedule control and cost control18 Hours

5 Lessons
Updated: Nov 2024

Fundamentals of food technology which focuses on the relationship between food nutrition and functional foods. this includes the basic food groups like cereals pulses, cereals, oilseeds, fruits and vegetables, spices, fish poultry, seafood, milk and dairy products. Here we apply scientific method of enquiry as it relates to the measurement of sensory , chemical and physical properties of foods. this develop an insight about the existing modern techniques and their application in food processing preservation.  

5 Lessons
Updated: Nov 2024
4 Enrolled

Fundamentals of food technology which focuses on the relationship between food nutrition and functional foods. This include the basic food groups like cereals, pulses, oilseeds, fruits and vegetables, meat, fish, spices, poultry, seafood, milk and dairy products. Also deals with the scientific method of enquiry as it relates to the measurement of sensory, chemical and physical properties of foods. this will develop an insight about the existing modern techniques and their applications in food processing preservation. 

5 Lessons
Updated: Nov 2024
5 Lessons
Updated: Nov 2024

COURSE CODE-ENG1FFM105 COURSE TITLE-INTRODUCING PRINT AND DIGITAL NARRATIVES TYPE OF COURSE-MULTI-DISCIPLINARY COURSE (MDC) SEMESTER-1 CREDIT-3  PRE-REQUISITES-Basic understanding of the English language, literary sensibility and a desire to enhance language proficiency and sensibility for personal and professional growth. COURSE SUMMARY-The course is designed primarily for the generation of digital natives and their diverse interests. Specifically, the course aims to generate an aesthetic and humane sensibility that will equip learners to appreciate and accept various forms of life and art while focusing on philosophical/political questions about life in general and marginalised communities, in particular.

5 Lessons
Updated: Nov 2024
10 Enrolled
Malayalam

പ്രശസ്ത നാടകകൃത്തായ സി ജെ പറ്റി മനസ്സിലാക്കുക.

5 Lessons
Updated: Nov 2024