Digital Marketing for Business- 1-BBA-HRM

Asna Kp

BBA6B 14 PROJECT MANAGEMENTLecture Hours per week: 3 Credits: 2Internal: 15: External : 60Objective: To enable the students to acquire basic knowledge of different facets of ProjectManagement.Learning Outcome : On learning the course the students will be able to1. Understand the different concepts of managing a project2. Analyse the viability of a project.Module I: Project Management ;Meaning, Characteristics and importance project management;Classification of Projects, Project Life Cycle and its Phases- identification, formulation andimplementation . Appraisal of Projects – Market feasibility, technical feasibility, financial feasibility -– feasibility report. . Financial Appraisal of a Project – Project Evaluation Techniques – traditionaland modern (theory only).20 HoursModule II: Project Financing; Project Financing Capital structure, sources of finance Marginmoney, promoter’s contribution, consortium lending and local syndication by banks, financingthrough markets and public issues, Term loans and debentures 10 HoursModule III:Project Implementation and Control: Organizing human resources, systems andprocedure for project implementation.Working of systems, Design of systems, project work systemdesign, work breakdown structure, project execution plan, project control system, project diary,project control –scope/progress control, performance control, schedule control and cost control18 Hours

Nandana k FACULTY

Fundamentals of food technology which focuses on the relationship between food nutrition and functional foods. this includes the basic food groups like cereals pulses, cereals, oilseeds, fruits and vegetables, spices, fish poultry, seafood, milk and dairy products. Here we apply scientific method of enquiry as it relates to the measurement of sensory , chemical and physical properties of foods. this develop an insight about the existing modern techniques and their application in food processing preservation.  

Fundamentals of food technology which focuses on the relationship between food nutrition and functional foods. This include the basic food groups like cereals, pulses, oilseeds, fruits and vegetables, meat, fish, spices, poultry, seafood, milk and dairy products. Also deals with the scientific method of enquiry as it relates to the measurement of sensory, chemical and physical properties of foods. this will develop an insight about the existing modern techniques and their applications in food processing preservation. 

AMRITHA FACULTY

COURSE CODE-ENG1FFM105 COURSE TITLE-INTRODUCING PRINT AND DIGITAL NARRATIVES TYPE OF COURSE-MULTI-DISCIPLINARY COURSE (MDC) SEMESTER-1 CREDIT-3  PRE-REQUISITES-Basic understanding of the English language, literary sensibility and a desire to enhance language proficiency and sensibility for personal and professional growth. COURSE SUMMARY-The course is designed primarily for the generation of digital natives and their diverse interests. Specifically, the course aims to generate an aesthetic and humane sensibility that will equip learners to appreciate and accept various forms of life and art while focusing on philosophical/political questions about life in general and marginalised communities, in particular.

Bhanumathy p v FACULTY

പ്രശസ്ത നാടകകൃത്തായ സി ജെ പറ്റി മനസ്സിലാക്കുക.

Prabitha M

Credit:4 Lectureper week:3 Practicalper week:2 Course Outcomes (CO): CO1         Differentiate basic data structures (arrays, linked lists, stacks, queues) based on their                                 characteristics,operations, and real-world applications. CO2        Perform basic operations (e.g., )insertion, deletion, search) on fundamental data structures                         using a chosen programming language. CO3       Identify the properties and applications of advanced data structures (trees,graphs). CO4       investigate the properties of various searching and sorting Techniques CO5       Demonstrate critical thinking and problem-solving skills by applying data structures and                              algorithms to address complex computational challenges. CO6      Implement and analyse different data structure algorithms(to solve practical problems Detailed Syllabus:ModuleUnit Content Hrs(45+30)Marks(70)I Introduction to Data Structures and Basic Algorithms  1    Overview of Data Structures: Data type Vs. Data structure, ADT,Definition of Data structure, Data                structure Classification – Linear, Non- Linear (Array, Linked List, Stack, Queue, Tree, Graph)          Introduction to Arrays: Definition, Types (1 Dimensional, 2Dimensional, Multi-Dimensional, Sparse              matrix), Different Array Operations with Algorithm (insertion, deletion, traversal        Structures and Self-referential structures Introduction to Linked list: Definition, Types (Single linked             list,Doublelinked list, Circular linked list- concept only). Singly Linked List Operations with Algorithm           (insertion, deletion,traversal) 2    Introduction to Stack: Definition, stack operations with Algorithm, Applications: recursion, infix to                  postfix - example and Algorithm    Implementation of Stack: using array (overflow & underflow) and     Linkedlist (with algorithm)       Introduction to Queue: Definition, queue operations with Algorithm, Types: Double ended queue (Input        Restricted and Output restricted), Circular queue, Applications       Implementation of Queue: using array and Linked list (withalgorithm)I 3     Non- Linear Data Structures  Introduction to Trees: Basic terminology, Types(Binary tree-        complete,full, skewed etc., Expression Tree)        Properties of Binary tree, Applications. Binary tree representations- using array and linked list 2       Operations on Binary tree- Insertion, Deletion, Traversal- inorder, preorder, postorder - (concepts with        examples)       Algorithm of non-recursive Binary tree traversal         Introduction to Graph: Definition, Basic terminology, Types (Directed,Undirected, Weighted).   Graph         representation –Adjacency list and Adjacency Matrix, Applications. 4      Sorting and Searching : Introduction to Sorting: Definition, Classification (Internal, External)       Internal Sorting Algorithms: Selection sort- Selection sort algorithm,       Exchange sort- Bubble sort algorithm        External Sorting Algorithms: Merge sort- Demonstrate with example.(NoAlgorithm needed)        Advanced sorting Algorithm-: Quick sort- Demonstrate with example.        Introduction to Searching: Linear search and Binary search(Algorithm needed) with example.                      Hashing: Hash Tables, Hash Functions, Different Hash Functions –Division method, Multiplication             method, Mid square method, Folding Method, Collision and Collision resolution Techniques: Open      hashing- Chaining, Closed hashing- Probing5 5    Hands-on Programming in Data Structures: Practical        Implement the following:       1. Basic Operations in a single linked list (Menu driven)       2. Sort the elements in given singly linked list       3. Stack using array.       4. Stack using Linked list       5. Queue using Array       6. Queue using Linked list       7. Sorting algorithms- Selection, Bubble Sort       8. Searching Algorithms- Linear and Binary search

Prabitha M

Credit:4 Lecturre per week:3 Practicalper week:2 Total:Hour:5 Course Summary                               This course provides a comprehensive overview of computing, covering                     historical milestones, hardware components, software systems, and                     computational thinking principles. Students will explore the evolution of                     computing systems, from early pioneers to modern processors and quantum                     units. The curriculum delves into hardware intricacies, software distinctions,                     and essential concepts in computer science, emphasizing problem-solving                      skills and algorithmic thinking. Practical aspects include hands-on experiences                     with hardware assembling, operating system installation, algorithm and flowchart                                         visualization. Course Outcomes (CO) CO1       Develop a foundational knowledge of computing systems, encompassing their              historical development, evolutionar milestones, and the notable contributions key figures in the                     field. CO2        Acquire familiarity with diverse hardware  components constituting a computer system. CO3        Gain practical expertise by engaging in hands-               on activities focused on the installation and configuration of diverse hardware  components                          within a computer system. CO4        Explore the spectrum of software types, and actively participate in the partitioning,                installation, and configuration of operating                systems to cultivate a comprehensive              understanding of software systems. CO5       Develop a foundational understanding of computer science as a discipline, examining              problems through the lens of computational thinking and cultivating analytical skills to              address challenges in the field. CO6       Represent complex problems using algorithmic approaches and enhance problem-              solving skills by visualizing solutions through the utilization of various software tools.

Shilpa baburaj FACULTY

The course is intended to provide basic knowledge in inorganic chemistry.The student gets  an understanding of the Bohr model pf the atom. and the modern quantum mechanical model of the atom.through the first module of this course.Different types of chemical bonding are also included in the first module.General properties of the atom and the variation of these properties in the periodic table are also discussed in this course.Basic principles of analytical chemistry are included in the third module of this course which includes acid-base tit ration  redox  titration  complexometric  titration ,and mixture analysis.This course is also tries to explain the roles of metal ions in biological systems and understand the biochemistry of certain key elements.To master the laboratory skills acid-base titration, and redox titration experiments are incorporated in this course sructure.

Divya p FACULTY

Programme : BCA Course Code:BCA1CJ103 /BCA1MN 102 Course Title:  Discrete structures for computer application  Course Credit:  4  Course Summary :             This course provides a foundational understating of essential concepts that are fundamental to computer science and various branches of mathematics. The course explores topic related to propositional logic, sets and relations , Graphs and Trees. Course outcomes : CO1:Aquire a comprehensive  understanding of propositional logic and its applications CO2: Able to proficiently define and manipulate sets, analyse  relations and functions. CO3: Acquire basic understanding of graph theory including representations and types of graphs, their properties such as connectivity ,cycles, paths and degrees. CO4:Able to understand advanced concepts of graph theory , focusing Euler's graph, Hamiltonian graph, Isomorphism and Homeomorphism.

MUHAMMED SALIH S

This course introduces students to the core principles of marketing management and the strategic role marketing plays in driving business success in the digital age. Through a blend of theoretical concepts, real- world examples, and hands-on projects, students will explore the dynamic world of marketing and develop the skills necessary to navigate its challenges creatively and effectively. The curriculum is designed to foster critical thinking, analytical skills, and innovative approaches to marketing problems, preparing students for careers in a variety of industries.