ADVERTISING & SALES PROMOTION

Nandagopan A S

ENTREPRENEURIAL ESSENTIALS Syllabus Introduction *Course Overview* This course introduces students to the fundamentals of entrepreneurship, focusing on the skills and knowledge required to start and grow a successful business. Students will learn about entrepreneurial mindset, opportunity identification, business planning, and entrepreneurial finance. *Course Objectives* - Understand the entrepreneurial mindset and its importance in business - Identify and evaluate business opportunities - Develop a comprehensive business plan - Understand entrepreneurial finance and funding options - Learn about entrepreneurial marketing and sales strategies *Course Outline* 1. *Introduction to Entrepreneurship*     - Definition and types of entrepreneurship     - Entrepreneurial mindset and characteristics     - Importance of entrepreneurship in economic development 2. *Opportunity Identification*     - Identifying business opportunities     - Evaluating market potential     - Conducting feasibility studies 3. *Business Planning*     - Business plan components     - Business model canvas     - Lean startup methodology 4. *Entrepreneurial Finance*     - Funding options for startups     - Financial planning and management     - Valuation and investment strategies 5. *Marketing and Sales*     - Entrepreneurial marketing strategies     - Sales and customer acquisition     - Building a sales funnel 6. *Growth and Scaling*     - Growth strategies for startups     - Scaling a business     - Managing growth and challenges *Recommended Textbooks* - Entrepreneurship: Successfully Launching New Ventures by Bruce R. Barringer and R. Duane Ireland - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

Nandagopan A S

Management Training and Development Syllabus Introduction *Course Overview* This course explores the principles and practices of management training and development, focusing on designing, delivering, and evaluating training programs to enhance managerial skills and organizational performance. *Course Objectives* - Understand the importance of management training and development - Learn about training needs analysis and program design - Develop skills in training delivery and facilitation - Understand evaluation and measurement of training effectiveness - Learn about leadership development and succession planning *Course Outline* 1. *Introduction to Management Training and Development*     - Importance of management training and development     - Adult learning principles     - Learning styles and training methods 2. *Training Needs Analysis*     - Identifying training needs     - Conducting needs assessments     - Setting training objectives 3. *Training Program Design*     - Designing training programs     - Developing training materials     - Selecting training methods and media 4. *Training Delivery and Facilitation*     - Training delivery skills     - Facilitation techniques     - Managing group dynamics 5. *Evaluation and Measurement*     - Kirkpatrick's Four-Level Evaluation Model     - ROI analysis     - Continuous improvement 6. *Leadership Development*     - Leadership competencies     - Leadership development programs     - Succession planning 7. *Emerging Trends in Management Training and Development*     - Digital learning and e-learning     - Gamification and simulation     - Coaching and mentoring *Recommended Textbooks* - Training and Development by Raymond A. Noe - Management Training and Development by M.W. Clements

Nandagopan A S

*Supply Chain and Logistics Management Syllabus Introduction* *Course Overview* This course introduces students to the principles and practices of supply chain and logistics management, focusing on the planning, coordination, and execution of activities involved in the flow of goods, services, and information from raw materials to end customers. *Course Objectives* - Understand the strategic importance of supply chain and logistics management - Learn about supply chain design, planning, and execution - Analyze logistics and transportation management - Understand inventory management and warehousing strategies - Learn about supply chain risk management and sustainability *Course Outline* 1. *Introduction to Supply Chain Management*     - Definition, scope, and importance of supply chain management     - Supply chain strategies and trends 2. *Supply Chain Design and Planning*     - Supply chain network design     - Capacity planning and management     - Demand forecasting and planning 3. *Logistics Management*     - Logistics and transportation modes     - Transportation management systems     - Warehousing and inventory management 4. *Inventory Management*     - Inventory types and management techniques     - Inventory optimization models     - Just-in-time (JIT) and lean inventory management 5. *Supply Chain Execution*     - Procurement and sourcing strategies     - Supply chain visibility and event management     - Performance measurement and metrics 6. *Supply Chain Risk Management*     - Types of supply chain risks     - Risk assessment and mitigation strategies     - Supply chain resilience and sustainability 7. *Emerging Trends in Supply Chain Management*     - Digital supply chain and Industry 4.0     - Sustainability and circular supply chains     - Future of supply chain management *Recommended Textbooks* - Supply Chain Management: Strategy, Planning, and Operation by Sunil Chopra and Peter Meindl - Logistics Management by Donald J. Bowersox and David J. Closs

Sreeja K FACULTY

Objective: To provide a basic knowledge about operations research and to acquaint the students some common operations research tools for various business decision marketing situations. Learning Outcomes:On completion of the course the students will be able to learn different OR techniques. III : Network Analysis: Meaning and Objectives – Network Techniques – Managerial applications of Network Techniques – PERT & CPM – Network diagram – activity – Event –Dummy Activity – Construction of Network diagram – Numbering of events – Activity & Event times – Float & Slack – Steps in the application of CPM – Critical activity – Finding of critical path & Estimated Duration – Time estimates in PERT – Steps involved in PERT calculations – Difference between PERT & CPM (only simple problems are expected – Crashing of activity timing not expected) 25 hours Module IV : Decision Theory: Decision making situations – Decision making under certainty -Decision making under uncertainty : Payoff, Regret (Opportunity loss), Maximax criterion –Minimax criterion, Laplace criterion &Huurwics alpha criterion – Decision making under risk : Expected Monetary Value (EMV) , Expected Opportunity Loss (EOL) , Expected Value of perfect information (EVPI) – Decision making under competition – Game Theory (Theory only) – Decision