BCM5B08 BUSINESS RESEARCH METHODS BCOM FIN

Internal (20) External 80  

Credit : 4

Lecture Hours per Week : 4

Module III  : Data Collection

Data Collection: Types of Data , Primary Vs Secondary Data ,Methods of Primary data Collection, Survey Vs Observation ,Experiments, Construction of Questionnaire and Instrument, Validation of Questionnaire, Sampling plan, sample size, sampling methods, Determinants of optimal sample size, Sampling techniques, Probability Vs non probability methods .

Module IV  : Data Processing 

 Data Processing : Processing Stages , Editing, Coding and data entry, Validity of data, Qualitative Vs Quantitative data analysis, Frequency table, Contingency table, Graphs, Measures of central tendency and index number, Testing of Hypothesis, Bivariate and multivariate statistical techniques, Factor analysis, Discriminant analysis, Cluster analysis, Interpretation.

Objectives 

To enable students for acquiring basic knowledge in business research methods and to develop basic skill in them to conduct survey researches and case study .