Sales Management is the study of planning, directing, and controlling a company’s sales activities. The course focuses on developing effective sales strategies, managing sales teams, and achieving organizational sales goals. Key topics include sales forecasting, budgeting, territory management, customer relationship management (CRM), recruitment and training of salespeople, motivation and compensation, and performance evaluation.
Students learn how to align sales objectives with overall marketing and business strategies, analyze sales data, and use leadership skills to improve sales performance. By the end of the course, learners gain the knowledge and skills needed to effectively manage a sales force and drive business growth.
- Teacher: HASNA JAHAM K K FACULTY
Skill Level: Beginner