Aim of the Course:
● Students get knowledge of the history of media.
● They acquire functional knowledge of the fundamentals of media writing.
● They developing the skill by practice, of writing editorials, features, reviews and the like.
Objectives of the Course:
To create in the student an awareness of the basic theories and concepts related to
communication and to give them basic training in writing for the newspaper.
To introduce mass media and their characteristics to students.
To familiarize them with the history and fundamentals of print media.
To familiarize them with the characteristics of print media content and be a stepping stone
for the student to be a print media professional.
Module I: History of Indian Journalism
The Age of Print-The beginning of Indian Journalism- Firm roots with British Raj and spread of
English journalism- The Press and the Freedom Movement- recent developments.
Module II: Introduction to Mass media
Importance of Mass Media-Functions-Various types of mass media and their characteristics- Print
media: newspaper, magazine, books. Electronic media: TV, Radio, Films. The New
Media- the Internet-Media Convergence-Media ethics-‘media world’ vs native culture.
Module III: Writing for the media
Role of Journalism-Journalistic Writing vs Creative Writing-Print media contents: News writing and
news structure-; leads and types of leads –Report writing; News Agencies- Feature writing –
Structure and types Editorial–Review writing (Book/ Film)- The People's Voice- Letters to the
Editor.
Module IV: Journalistic English
Writing captions & headlines (language, tense, voice and style)-rules of editing- Proofreading and
symbols, standards in editing-designing, artwork, pagination.
Journalistic Glossary to be introduced :Banner, Headline, bleed, blooper, barker, byline, credit
line, dateline, deadline, gravure, gutter, jump line, nameplate, masthead, offset, op-ed, tombstone,
tabloid, stringer, dummy, freelance, news agency, beat, breaking news, scoop, new journalism,
precision journalism, style Book, citizen journalist, investigative journalism, sting operation, yellow journalism.
- Teacher: Rina farhan FACULTY