Consumer Behavior - Marketing Elective Paper
Credit : 4
Time: 5 hours per week
Internal :20 External :80
Objective: 1. To understand the basics of consumer decision process
2. To understand the information need for helping the consumer in decision making
Learning outcome:
On completing the course students can apply the concept for devoloping an effective advertising programme and new product
Consumer Behavior - Marketing Elective Paper
Credit : 4
Time: 5 hours per week
Internal :20 External :80
Objective: 1. To understand the basics of consumer decision process
2. To understand the information need for helping the consumer in decision making
Learning outcome:
On completing the course students can apply the concept for devoloping an effective advertising programme and new product
Course Summary This comprehensive employability course is designed to empower students with essential skills for a successful transition into the workforce. Covering career exploration and planning, job search strategies, professional communication, critical thinking, adaptability, and digital literacy, the curriculum integrates theoretical concepts with practical applications. Students will develop effective resumes and cover letters, master job search techniques, and enhance their communication and collaboration skills. The course emphasizes the importance of adaptability, resilience, and ethical considerations in the workplace, while also focusing on time management, organization, and the cultivation of professional networks. With an emphasis on continuous learning and personal development, students will be well prepared to navigate the complexities of the job market, contribute meaningfully to their chosen professions, and foster a mindset of lifelong learning. Course Outcome CO1 - Construct effective Resume and Cover Letter Development. CO2 - Enhance Proficient Job Search Strategies CO3 - Fostering Professional Communication Skills CO4 - Development of Critical Thinking and Problem-Solving Competence CO5 - Ensuring Adaptability and Resilience in the Workplace CO6 - Excelling in Strategic Online Presence and Networking Mastery Hours - 60 Internal (25) External (50)
Course Summary This course provides a comprehensive introduction to domestic logistics operations, emphasizing planning, resource allocation, documentation, and costing within the road freight transport sector. It is structured into four key modules, each building core competencies in operational logistics management. Module I: Planning and Resourcing (12 hours) This module focuses on the strategic and operational need for effective logistics planning. It explores the core principles of fleet management, different road freight transport modes, and the complexities of routing and scheduling. Students will study both manual and computer-aided routing methods and understand how technologies like GPS and RFID enhance logistics efficiency. Module II: Domestic Logistics Operations (12 hours) Students will explore vehicle selection based on operational needs, load characteristics, and vehicle body types. This module also highlights the operational differences between domestic and international logistics, helping learners understand local logistics dynamics and constraints. Module III: Documentation in Logistics (12 hours) Accurate documentation and timely information flow are vital in logistics. This module introduces students to common transport documents, booking procedures, and legal paperwork required in domestic transport. It also covers coordination with terminals and compliance related to exceptional loads and driver regulations. Module IV: Costing System in Logistics (12 hours) Cost management is crucial in logistics operations. This module teaches students how to calculate and manage vehicle-related costs including fixed, running, and overhead costs. Learners are introduced to different costing systems, including whole life costing and zero-based budgeting, for comprehensive financial planning in logistics. Learning Outcomes: Upon completion of the course, students will be able to: Understand the principles and practices of domestic logistics planning. Evaluate vehicle and load types for specific transport needs. Use routing and scheduling tools to optimize logistics efficiency. Handle logistics documentation and regulatory compliance effectively. Apply cost analysis techniques to manage transport expenses.
MATRICES ELIMINATION METHOD DIFFERENTIATION INTEGRATION
1.MEASURES OF CENTRAL TENDENCY 2.MEASURES OF DISPERSION 3.DIAGRAMS 4.GRAPHS
