- Teacher: Archana C
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This course is designed to equip aspiring commerce and management students with the essential communication skills needed to excel in their careers. Through interactive sessions and practical exercises, learners will develop confidence in both oral and written communication. By mastering listening, speaking, reading, and writing (LSRW) skills, students will enhance their ability to articulate ideas effectively, engage in professional interactions, and present themselves with poise and confidence.
Total Credit - 3 This course explores the intersections of creativity, innovation, and business development, focusing on how these elements combine to spark new ideas, drive technological advancements, and create sustainable business models in a competitive global marketplace. Students will engage with concepts from design thinking, lean startup methodologies, and disruptive innovation theories to understand how businesses can innovate products, services, and processes. Through a blend of lectures, case studies, hands-on projects, and guest speakers, participants will learn to harness their creative potential, apply innovative thinking, and develop
This course aims to acquire knowledge on numerical equations, matrices and progression.
The Basic Numerical Skills (BNS) course is designed to enhance students' foundational understanding and proficiency in essential numerical concepts and mathematical operations. This course prepares learners to apply arithmetic and basic mathematical principles in everyday situations, as well as in more complex academic and professional contexts. It focuses on improving accuracy, problem-solving, and logical reasoning using numbers
AIM OF THE COURSE To acquire students with the techniques of financial management and their applications for business decision making. LEARNING OBJECTIVES Understand basic concepts of financial management and their application in investment, financing and dividend decisions. Understand concept of cost of equity, leverages, capital structure and dividend theories. Understand management of working capital and estimate the same for an organization.
LEARNING OUTCOMES: After complete this module students will be able to: 1.Understanding of the role of advertisement and sales promotion. within the broader context of marketing communication. 2.Analyse and interpret consumer behavior theories and concepts to develop insights into consumer motivations, attitudes, and decision- making processes. 3.Evaluate various promotional tools and techniques. KEY INDICATORS Advertising, Advertisement messege, Components of advertisment messege,Advertising appeals and strategies, Types of advertising media, Sales promotion, Tools of sales promotion. ASSESSMENT STRATEGIES Examination,Assignment, Quizzes, Seminar HHdBexu3NjA
This course provides a comprehensive introduction to English Language Teaching (ELT) by exploring its principles, methodologies, and practical applications. It enables the learners to understand history and evolution of language teaching methods, including the Grammar-Translation Method, Direct Method, Audio-Lingual Method, and Communicative Language Teaching (CLT). Emphasis will be placed on understanding and applying these methodologies with the help of technology and other interactive activities.
This course is designed to help learners of Language, to enable them LSRW skills through interactive sessions and practicum To familiarise them figure of speeches and other language and literary aspects
Human Resource Management is a vital function in any organization that focuses on the effective management of an organization's workforce. It involves planning, organizing, directing, and controlling the acquisition, development, and utilization of an organization's human resources to achieve its goals and objective.
LEARNING OUTCOMES - 1.Students understand the fundamental concepts of Marketing. 2.Analyse the marketing concepts to real-world business scenarios. 3.Conduct critical analysis and acknowledge the significance of fundamental marketing principles. KEY INDICATORS Marketing, selling, production, marketing philosophies, marketing mix, classification of product, product life cycle, brand, brand building, warranties and guaranties, channels of distribution, sustainable marketing, green marketing. ASSESSMENT STRATEGIES 1.Examinations2.Quizzes 3. Assignment 4.Seminar 5.Debates 6.Discussions COURSE TIME Total Hours : 75 INTERNAL MARK 25 EXTERNAL 50 sR-qL7QdVZQ
3 SEMESTER M.COM Credit points:3 Hours per week:3 Internal:20 External:80 Number of modules:5 Number of Chapters:7 Course Aim: To help the students to become competent researchers and to acquaint students with process and methodology of research. Course Objectives: To enable students for acquiring basic knowledge in research methods and to develop basic skills in them to conduct survey researches and case studies. To enable students to identify research problems, collect and analyze data and present results. To familiarize students with data collection methods, sampling techniques and data analysis procedures. CONTENTS: Syllabus Module 1: Research: Basic concepts - Meaning Objectives Types -Approaches Significance of research in social sciences - Process of research - Formulating problem - Literature Survey - Hypothesis - Research Design - Types - Exploratory, Descriptive, Diagnostic, Experimental - Sample Design - Collecting, analyzing, testing, interpreting and presenting result. 15 hours Module 2: Population Survey and Sample Study: Population & Sample-Sampling theories - Techniques of sampling - Random and Non random techniques - Sample Size Determination of sample size Sampling Errors - Non sampling Errors - Factors influencing sample size - Optimum sample size - Case Study - Pilot Survey. 20 hours Module 3: Data collection: collection of Primary Data - Methods of Data Collection Observation - Field Survey Questionnaire - Interview Schedule - Preparation of Questionnaire - Process of Interviewing - Collection of secondary data Sources of secondary data. 10 hours Module 4: Measurement and Scaling: Variables - Attributes - Process of measurement Attitude Measurement - Scaling - Scaling Techniques - Graphic Rating - Likert Thurstone - Semantic Differential - Stapel - Dichotomous - Scales - Types of Scales Scale Values - Validity and Reliability of Scales - Errors in measurement. 20 hours Module 5: Data Processing and Presentation: Field Work - Editing Classification - Coding-Tabulation - Summarization - Analysis of data -One way ANOVA - Univariate, Bivariate and Multi variable methods - Tools of Analysis - Descriptive Analysis - Inferential analysis - Interpretation - Presentation - Report Writing - Types of Reports - Contents of Reports - Format of Reports - Documentation Styles. Plagiarism (Theory only) 15 hours Theory 60% Problem 40%