Course Overview
The Digital Marketing for Business course provides a thorough exploration of digital marketing intricacies, starting with an in-depth introduction to establish a strong foundation in the meaning, significance, and benefits of digital marketing. It then compares traditional and digital marketing, introducing key principles like the 7 C’s and 5 A’s of Digital Marketing. The course covers various types of digital marketing to ensure participants grasp strategic approaches and adapt to contemporary practices. The conclusion focuses on the Indian digital landscape, offering insights through case studies of successful campaigns. Balancing theoretical knowledge with practical applications, the course equips participants with strategic understanding and hands-on skills using industry tools. What makes this course stand out is its inclusivity, catering to both beginners and professionals. Discussions on digital marketing types, tools, and job opportunities ensure relevance for individuals at different career stages. The emphasis on the Indian digital landscape enhances its applicability. In essence, the Digital Marketing for Business course is a strategic investment for those aiming to excel in the dynamic field of digital marketing, providing comprehensive knowledge and practical skills for success in the digital era.
Course Outcomes
- Develop the capability to establish a foundational understanding of Digital Marketing.
- Acquire the proficiency to apply Digital Marketing tools and strategies effectively.
- Develop the ability to analyze both opportunities and challenges within the realm of Digital Marketing.
- Able to develop the capability to master Social Media marketing skills and expertise.
- Acquire the ability to evaluate SEO and SEM strategies.
- Develop the capability to design and execute impactful Email Marketing Campaigns.
- Equip participants with the skills to develop innovative and captivating content strategies
Assessment
- Practical Assignments/Group Work
- Interview/Quiz
- Case studies
Course Details
Credit - 3
Total Hours - 45
- Teacher: Nandagopan A S