loader image
Skip to main content

COM1MN107 - ESSENTIALS OF MARKETING

FREE
Updated 06 Sep 2024
Lessons 6
Enrolled 36
Language English ‎(en)‎
Skill Level Beginner

Course Overview

LEARNING OUTCOMES -

 1.Students understand the fundamental concepts of Marketing.

 2.Analyse the marketing concepts to real-world business scenarios.

 3.Conduct critical analysis and acknowledge the significance of fundamental marketing principles.

KEY INDICATORS

Marketing, selling, production, marketing philosophies, marketing mix, classification of product, product life cycle, brand, brand building, warranties and guaranties, channels of distribution, sustainable marketing, green marketing.

ASSESSMENT STRATEGIES

1.Examinations
2.Quizzes

3. Assignment 

4.Seminar

5.Debates

6.Discussions

COURSE TIME 

Total Hours   : 75

INTERNAL MARK

25

EXTERNAL

50

Course Content

Loading...

Enrolment options

LEARNING OUTCOMES -

 1.Students understand the fundamental concepts of Marketing.

 2.Analyse the marketing concepts to real-world business scenarios.

 3.Conduct critical analysis and acknowledge the significance of fundamental marketing principles.

KEY INDICATORS

Marketing, selling, production, marketing philosophies, marketing mix, classification of product, product life cycle, brand, brand building, warranties and guaranties, channels of distribution, sustainable marketing, green marketing.

ASSESSMENT STRATEGIES

1.Examinations
2.Quizzes

3. Assignment 

4.Seminar

5.Debates

6.Discussions

COURSE TIME 

Total Hours   : 75

INTERNAL MARK

25

EXTERNAL

50

Skill Level: Beginner
Guests cannot access this course. Please log in.

Related Courses

Module I: Management Accounting: Nature and Scope - Difference between cost Accounting, Financialaccounting and Management accounting - Recent trends in Management Reporting. (05 Hours, 5 marks)Module II: Analysis and Interpretation of Financial Statements: Meaning - Types and Methods of FinancialAnalysis - Comparative Statements - Trend Analysis - Common size Statements (aPage 23 of 59general discussion only). (10 Hours, 10 marks)Module III Ratio Analysis: Meaning - Nature - uses and limitations of Ratios - Liquidity, Profitability,Turnover, Solvency, Leverage. Market test Ratios. Construction of Financial Statements from ratios - Judgmentof financial stability through ratios - (Focus to be given to problems solving and Interpretation skills) (25 Hours,25 marks)Module IV: Fund Flow and Cash Flow Analysis: A. Fund Flow Statements: Meaning and concept of Fund -Current and Non Current Accounts Flow of fund - Preparation of Fund Flow statement - Uses and Significance.B. Cash Flow Statement: Difference between Fund flow Statement and Cash flow Statement - Preparation ofCash Flow Statement as per AS - 3 Norms - Direct and Indirect methods (Stress to be given to Problems). (25hours, 25 marks)Module-V: Managerial Decision making with the help of CVP Analysis : Marginal Costing - Fixed CostVariable Cost - Contribution - P/V Ratio - Break Even Analysis - Algebraic and Graphic presentation - Decisionmaking : Fixation of Selling Price - Exploring new markets - Make or Buy - Key Factor - Product Mix - Operateor Shutdown. (15 Hours, 15 marks)(Theory and Problems may be in the ratio of 40% and 60% respectively).

5 Lessons
Updated: Jun 2025

BCM3BO3: BUSINESS REGULATIONSCourse objectives: To familiarize the students with various laws in force on establishmentand running of business in the country and the legal aspects to be observed.

5 Lessons
Updated: Jun 2025
87 Enrolled
5 Lessons
Updated: Jun 2025
59 Enrolled

Students should know about the basic concept of marketing, principles and dynamics of retailing, Retail life cycle. 

5 Lessons
Updated: Jun 2025
36 Enrolled

Latest Courses

5 Lessons
Updated: Sep 2025

This course focuses and developing a strong understanding of cost,revenue and profit in a business as well as recording and interpreting financial data. it provides students with the necessary knowledge and skills to communicate effectively using financial data. 

5 Lessons
Updated: Sep 2025

This course focuses and developing a strong understanding of cost,revenue and profit in business as well aa recording and interpreting financial data. it provides students with the necessary knowledge and skills to  communicate effectively using financial data.

5 Lessons
Updated: Sep 2025
5 Lessons
Updated: Sep 2025

Objectives • To learn engineering practices in Software development. • To learn various software development methodologies and practices. • To learn and study various Evaluation methods in Software Development

5 Lessons
Updated: Sep 2025
Computer Science

This course covers the concepts of data communication and computer networks. It comprises of the study of the standard models for the layered protocol architecture to communicate between autonomous computers in a network and also the main features and issues of communication protocols for different layers. Topics covered comprise of introduction to OSI and TCP/IP models also

5 Lessons
Updated: Sep 2025
35 Enrolled

This course covers the concepts of data communication and computer networks. It comprises of the study of the standard models for the layered protocol architecture to communicate between autonomous computers in a network and also the main features and issues of communication protocols for different layers. Topics covered comprise of introduction to OSI and TCP/IP models also. 

5 Lessons
Updated: Sep 2025
19 Enrolled
AY 2025-26
5 Lessons
Updated: Aug 2025