COM1MN107 - ESSENTIALS OF MARKETING

Sreeja K FACULTY

Course Outcomes (COs) CO1: Understand the concepts and models related to corporate governance. CO2: Apply the principles and approaches of corporate governance and ethical decision-making in business situations. CO3: Analyse business situations using the different models and principles of governance and ethics. CO4: Comprehend the relationship between ethics, morals, and values in the workplace. CO5: Analyse and understand various ethical philosophies to explain how they contribute to management practices. CO6: Understand the concepts and models related to corporate ethics and governance (extended outcome from next 8

Nandagopan A S

ENTREPRENEURIAL ESSENTIALS Syllabus Introduction *Course Overview* This course introduces students to the fundamentals of entrepreneurship, focusing on the skills and knowledge required to start and grow a successful business. Students will learn about entrepreneurial mindset, opportunity identification, business planning, and entrepreneurial finance. *Course Objectives* - Understand the entrepreneurial mindset and its importance in business - Identify and evaluate business opportunities - Develop a comprehensive business plan - Understand entrepreneurial finance and funding options - Learn about entrepreneurial marketing and sales strategies *Course Outline* 1. *Introduction to Entrepreneurship*     - Definition and types of entrepreneurship     - Entrepreneurial mindset and characteristics     - Importance of entrepreneurship in economic development 2. *Opportunity Identification*     - Identifying business opportunities     - Evaluating market potential     - Conducting feasibility studies 3. *Business Planning*     - Business plan components     - Business model canvas     - Lean startup methodology 4. *Entrepreneurial Finance*     - Funding options for startups     - Financial planning and management     - Valuation and investment strategies 5. *Marketing and Sales*     - Entrepreneurial marketing strategies     - Sales and customer acquisition     - Building a sales funnel 6. *Growth and Scaling*     - Growth strategies for startups     - Scaling a business     - Managing growth and challenges *Recommended Textbooks* - Entrepreneurship: Successfully Launching New Ventures by Bruce R. Barringer and R. Duane Ireland - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

Sreeja K FACULTY

Course Outcome (CO) After completing the course Foundations for Business Analytics, students will be able to apply fundamental probability concepts, theoretical distributions, sampling methods, and basic statistical techniques to analyze real-world business data and make informed, data-driven managerial decisions.

Nandagopan A S

Management Training and Development Syllabus Introduction *Course Overview* This course explores the principles and practices of management training and development, focusing on designing, delivering, and evaluating training programs to enhance managerial skills and organizational performance. *Course Objectives* - Understand the importance of management training and development - Learn about training needs analysis and program design - Develop skills in training delivery and facilitation - Understand evaluation and measurement of training effectiveness - Learn about leadership development and succession planning *Course Outline* 1. *Introduction to Management Training and Development*     - Importance of management training and development     - Adult learning principles     - Learning styles and training methods 2. *Training Needs Analysis*     - Identifying training needs     - Conducting needs assessments     - Setting training objectives 3. *Training Program Design*     - Designing training programs     - Developing training materials     - Selecting training methods and media 4. *Training Delivery and Facilitation*     - Training delivery skills     - Facilitation techniques     - Managing group dynamics 5. *Evaluation and Measurement*     - Kirkpatrick's Four-Level Evaluation Model     - ROI analysis     - Continuous improvement 6. *Leadership Development*     - Leadership competencies     - Leadership development programs     - Succession planning 7. *Emerging Trends in Management Training and Development*     - Digital learning and e-learning     - Gamification and simulation     - Coaching and mentoring *Recommended Textbooks* - Training and Development by Raymond A. Noe - Management Training and Development by M.W. Clements

Nandagopan A S

*Supply Chain and Logistics Management Syllabus Introduction* *Course Overview* This course introduces students to the principles and practices of supply chain and logistics management, focusing on the planning, coordination, and execution of activities involved in the flow of goods, services, and information from raw materials to end customers. *Course Objectives* - Understand the strategic importance of supply chain and logistics management - Learn about supply chain design, planning, and execution - Analyze logistics and transportation management - Understand inventory management and warehousing strategies - Learn about supply chain risk management and sustainability *Course Outline* 1. *Introduction to Supply Chain Management*     - Definition, scope, and importance of supply chain management     - Supply chain strategies and trends 2. *Supply Chain Design and Planning*     - Supply chain network design     - Capacity planning and management     - Demand forecasting and planning 3. *Logistics Management*     - Logistics and transportation modes     - Transportation management systems     - Warehousing and inventory management 4. *Inventory Management*     - Inventory types and management techniques     - Inventory optimization models     - Just-in-time (JIT) and lean inventory management 5. *Supply Chain Execution*     - Procurement and sourcing strategies     - Supply chain visibility and event management     - Performance measurement and metrics 6. *Supply Chain Risk Management*     - Types of supply chain risks     - Risk assessment and mitigation strategies     - Supply chain resilience and sustainability 7. *Emerging Trends in Supply Chain Management*     - Digital supply chain and Industry 4.0     - Sustainability and circular supply chains     - Future of supply chain management *Recommended Textbooks* - Supply Chain Management: Strategy, Planning, and Operation by Sunil Chopra and Peter Meindl - Logistics Management by Donald J. Bowersox and David J. Closs

Nandagopan A S

  *Financial Management Syllabus for Students* *Course Overview* This course introduces students to the principles and practices of financial management, focusing on the decision-making processes and techniques used by financial managers to achieve organizational goals. *Course Objectives* - Understand the role of financial management in organizations- Learn financial planning, budgeting, and forecasting techniques- Analyze financial statements and make informed decisions- Evaluate investment opportunities and manage risk- Understand capital structure and financing decisions *Course Outline* 1. *Introduction to Financial Management*    - Definition, scope, and objectives of financial management    - Financial management environment2. *Financial Planning and Budgeting*    - Financial planning process    - Budgeting techniques    - Cash flow forecasting3. *Financial Statement Analysis*    - Balance sheet and income statement analysis    - Ratio analysis    - Trend analysis4. *Time Value of Money*    - Concept of time value of money    - Present value and future value calculations5. *Capital Budgeting*    - Investment appraisal techniques    - Net present value (NPV) and internal rate of return (IRR)6. *Cost of Capital*    - Concept of cost of capital    - Weighted average cost of capital (WACC)7. *Capital Structure*    - Capital structure theories    - Optimal capital structure8. *Working Capital Management*    - Working capital cycle    - Management of cash, accounts receivable, and inventory9. *Financial Risk Management*    - Types of financial risk    - Risk management techniques *Recommended Textbooks* - Financial Management by I.M. Pandey- Financial Management: Theory and Practice by Prasanna Chandra *Reference Books* - Financial Management by Khan and Jain- Corporate Finance by Stephen Ross and Randolph Westerfield