COM1MN107 - ESSENTIALS OF MARKETING

Sinu K K

Time: 5 Hours per week Credits: 4                                                                                                          Internal 20: External 80Objectives:To gain an detailed understanding of organizational and managerial performance, and,To gain practical knowledge in setting up team management, target setting andachievement. Learning outcome :On completing the course the students will be able to gain an understanding ofthe concepts, techniques of performance management

Asna Kp

Course objective: To provide basic knowledge about the advertisement and sales promotion activities Learning Outcomes:  On completion of the course students will be able to1.Understand the process of advertisement;  2.Aapply the concepts for developing an effectiveadvertisement copy 3 .Examine the various sales promotion strategies towards traders andconsumers. Module 1 :  Advertisement Process and agency : Meaning, nature and evolution of advertising;Advertising purposes and functions; classification of advertising; Advertising process -Major playerin Advertising process. Advertising Agency: Concept, evolution and types of Advertising agencies;Functions & structure of modern advertising agency. Advertising Agencies in India.Module II :  Advertisement Budget: Approach and procedures for determining the size of thebudget, Administration and control of budget. Regulation of Advertising: Self Regulation by advertising Media (ASCI), Economic, social & ethical aspects of advertising-advertising.Module III : Advertisement Copy & Media : Advertisement Copy: Meaning and types - Copylayout. Role of media in advertising –Types of media –Broadcasting & Print media advertising –Internet advertising-Mobile advertising –Impact of social media in advertising.  Module IV :  Sales Promotion: Meaning, nature and objectives of sales promotion; Majorlimitations of sales promotion; Consumer sales promotion: Objectives and tools .Benefits of salespromotion to customers. Trade Promotion: Meaning, objectives and importance; Major tradepromotion schemes. Module V :  Sales Promotion Planning and Control: Planning process of advertisementEstablishing objectives of sales promotion and selecting consumers for sales promotion; Developing,pre-testing, implementing, controlling and evaluating the -sales promotion programme. 

Anusree ak

To provide basic knowledge about the advertisement and sales promotion activities

MUHAMMED SALIH S

SUPPLY CHAIN AND LOGISTICS MANAGEMENTObjectives:• To impart knowledge and understanding to students onSupply Chain Management and its relevance to today’sbusiness decisionmaking.• To gain the knowledge of possibilities of efficientoptimization and management of operation in LogisticsManagement and also the ability to apply them in theenterprisereality. Learning Outcome:• The students will be able to xamine the details ofplanning and control processes in logisticsmanagement. The student at the end of the course willbe able to understand the various logistics operationsand their importance in improving thebusiness:• The students will be able to xamine the details ofplanning and control processes in logisticsmanagement. The student at the end of the course willbe able to understand the various logistics operationsand their importance in improving thebusiness

Rahul Murali

https://lms.mcasclt.ac.in/pluginfile.php/3206/course/summary/52559565172616285-audio.mp4}}  OBJECTIVES OF THE COURSE Understand the concept of single entry system. Learn to prepare accounts using single entry system. Learn to prepare branch accounts. Learn to prepare final accounts of non profit organization. Understand the concepts of accounting standards.