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COM1MN108-ADVERTISEMENT AND SALES PROMOTION

FREE
Updated 06 Sep 2024
Lessons 6
Enrolled 51
Language English ‎(en)‎
Skill Level Beginner

Course Overview

LEARNING OUTCOMES:

After complete this module students will be able to:

1.Understanding of the role of advertisement and sales promotion. within the broader context of marketing communication.

2.Analyse and interpret consumer behavior theories and concepts to  develop insights into consumer  motivations, attitudes, and decision- making processes.

3.Evaluate various promotional tools and techniques.

KEY INDICATORS

Advertising, Advertisement messege, Components of advertisment messege,Advertising appeals and strategies, Types of advertising media, Sales promotion, Tools of sales promotion.

ASSESSMENT STRATEGIES

Examination,Assignment, Quizzes, Seminar

Course Content

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Enrolment options

LEARNING OUTCOMES:

After complete this module students will be able to:

1.Understanding of the role of advertisement and sales promotion. within the broader context of marketing communication.

2.Analyse and interpret consumer behavior theories and concepts to  develop insights into consumer  motivations, attitudes, and decision- making processes.

3.Evaluate various promotional tools and techniques.

KEY INDICATORS

Advertising, Advertisement messege, Components of advertisment messege,Advertising appeals and strategies, Types of advertising media, Sales promotion, Tools of sales promotion.

ASSESSMENT STRATEGIES

Examination,Assignment, Quizzes, Seminar

Skill Level: Beginner
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