Course info

LEARNING OUTCOMES -

 1.Students understand the fundamental concepts of Marketing.

 2.Analyse the marketing concepts to real-world business scenarios.

 3.Conduct critical analysis and acknowledge the significance of fundamental marketing principles.

KEY INDICATORS

Marketing, selling, production, marketing philosophies, marketing mix, classification of product, product life cycle, brand, brand building, warranties and guaranties, channels of distribution, sustainable marketing, green marketing.

ASSESSMENT STRATEGIES

1.Examinations
2.Quizzes

3. Assignment 

4.Seminar

5.Debates

6.Discussions

COURSE TIME 

Total Hours   : 75

INTERNAL MARK

25

EXTERNAL

50