LEARNING OUTCOMES:
After complete this module students will be able to:
1.Understanding of the role of advertisement and sales promotion. within the broader context of marketing communication.
2.Analyse and interpret consumer behavior theories and concepts to develop insights into consumer motivations, attitudes, and decision- making processes.
3.Evaluate various promotional tools and techniques.
KEY INDICATORS
Advertising, Advertisement messege, Components of advertisment messege,Advertising appeals and strategies, Types of advertising media, Sales promotion, Tools of sales promotion.
ASSESSMENT STRATEGIES
Examination,Assignment, Quizzes, Seminar
- Teacher: Aswin K
Skill Level: Beginner