To impart to the students an understanding of the corporate financial
resources and how to use them to make wise decisions about investments,
capital structure, and financing in order to maximise corporate growth.
To impart to the students an understanding of the corporate financial
resources and how to use them to make wise decisions about investments,
capital structure, and financing in order to maximise corporate growth.
Business Economics is the study of economic theories and their application in business decision-making.The course also explores macroeconomic factors such as inflation, unemployment, and government policies, enabling businesses to adapt to economic changes. By analyzing data and market trends, business economics equips professionals with the tools to make informed decisions, optimize resources, and create strategies that foster growth and competitive advantage in dynamic markets.
Time: 5 Hours per week Credits: 4 Internal 20: External 80Objectives:To gain an detailed understanding of organizational and managerial performance, and,To gain practical knowledge in setting up team management, target setting andachievement. Learning outcome :On completing the course the students will be able to gain an understanding ofthe concepts, techniques of performance management
Course objective: To provide basic knowledge about the advertisement and sales promotion activities Learning Outcomes: On completion of the course students will be able to1.Understand the process of advertisement; 2.Aapply the concepts for developing an effectiveadvertisement copy 3 .Examine the various sales promotion strategies towards traders andconsumers. Module 1 : Advertisement Process and agency : Meaning, nature and evolution of advertising;Advertising purposes and functions; classification of advertising; Advertising process -Major playerin Advertising process. Advertising Agency: Concept, evolution and types of Advertising agencies;Functions & structure of modern advertising agency. Advertising Agencies in India.Module II : Advertisement Budget: Approach and procedures for determining the size of thebudget, Administration and control of budget. Regulation of Advertising: Self Regulation by advertising Media (ASCI), Economic, social & ethical aspects of advertising-advertising.Module III : Advertisement Copy & Media : Advertisement Copy: Meaning and types - Copylayout. Role of media in advertising –Types of media –Broadcasting & Print media advertising –Internet advertising-Mobile advertising –Impact of social media in advertising. Module IV : Sales Promotion: Meaning, nature and objectives of sales promotion; Majorlimitations of sales promotion; Consumer sales promotion: Objectives and tools .Benefits of salespromotion to customers. Trade Promotion: Meaning, objectives and importance; Major tradepromotion schemes. Module V : Sales Promotion Planning and Control: Planning process of advertisementEstablishing objectives of sales promotion and selecting consumers for sales promotion; Developing,pre-testing, implementing, controlling and evaluating the -sales promotion programme.
To provide basic knowledge about the advertisement and sales promotion activities
Business Economics is the study of economic theories and their application in business decision-making.The course also explores macroeconomic factors such as inflation, unemployment, and government policies, enabling businesses to adapt to economic changes. By analyzing data and market trends, business economics equips professionals with the tools to make informed decisions, optimize resources, and create strategies that foster growth and competitive advantage in dynamic markets.
VOICES OF WOMENIntroduction to the paperThis paper consists of four modules which are meant topromote women’s writing. The paper also shows how sharp isthe tool of literature for voicing the concerns of the voiceless.This paper begins with essays starting with ChimamandaNgozi Adichie and moves to the very next module that ispoetry starting with Eunice D’ Souza and ending with JudithWright. The next module is fiction and the very last module isdrama and film. The paper is meant to introduce to the readerssome important female writers.
Course Objectives To help students to learn the fundamentals of business correspondence. To get practical knowledge in business correspondence. To equip students with better employability skills. Learning Outcomes Students get a comprehensive idea about business correspondence. They develop ability to prepare business letters, business reports, technical proposal etc. They develop their employability skills.
Time: 5 Hours per week Credits: 4 Internal 20: External 80Objectives:To gain an detailed understanding of organizational and managerial performance, and,To gain practical knowledge in setting up team management, target setting andachievement. Learning outcome :On completing the course the students will be able to gain an understanding ofthe concepts, techniques of performance management
Course objective: To provide basic knowledge about the advertisement and sales promotion activities Learning Outcomes: On completion of the course students will be able to1.Understand the process of advertisement; 2.Aapply the concepts for developing an effectiveadvertisement copy 3 .Examine the various sales promotion strategies towards traders andconsumers. Module 1 : Advertisement Process and agency : Meaning, nature and evolution of advertising;Advertising purposes and functions; classification of advertising; Advertising process -Major playerin Advertising process. Advertising Agency: Concept, evolution and types of Advertising agencies;Functions & structure of modern advertising agency. Advertising Agencies in India.Module II : Advertisement Budget: Approach and procedures for determining the size of thebudget, Administration and control of budget. Regulation of Advertising: Self Regulation by advertising Media (ASCI), Economic, social & ethical aspects of advertising-advertising.Module III : Advertisement Copy & Media : Advertisement Copy: Meaning and types - Copylayout. Role of media in advertising –Types of media –Broadcasting & Print media advertising –Internet advertising-Mobile advertising –Impact of social media in advertising. Module IV : Sales Promotion: Meaning, nature and objectives of sales promotion; Majorlimitations of sales promotion; Consumer sales promotion: Objectives and tools .Benefits of salespromotion to customers. Trade Promotion: Meaning, objectives and importance; Major tradepromotion schemes. Module V : Sales Promotion Planning and Control: Planning process of advertisementEstablishing objectives of sales promotion and selecting consumers for sales promotion; Developing,pre-testing, implementing, controlling and evaluating the -sales promotion programme.
To provide basic knowledge about the advertisement and sales promotion activities
SUPPLY CHAIN AND LOGISTICS MANAGEMENTObjectives:• To impart knowledge and understanding to students onSupply Chain Management and its relevance to today’sbusiness decisionmaking.• To gain the knowledge of possibilities of efficientoptimization and management of operation in LogisticsManagement and also the ability to apply them in theenterprisereality. Learning Outcome:• The students will be able to xamine the details ofplanning and control processes in logisticsmanagement. The student at the end of the course willbe able to understand the various logistics operationsand their importance in improving thebusiness:• The students will be able to xamine the details ofplanning and control processes in logisticsmanagement. The student at the end of the course willbe able to understand the various logistics operationsand their importance in improving thebusiness
