Skill for employability
Objectives To enable students for acquiring basic knowledge in business research methods and to develop basic skills in them to conduct survey researches and case studies. Module I: Business Research* - Definition, significance, features, process, variables, proposition, types of research, phases of business research, research hypothesis, theory building - (10 Hours, 15 marks) 2. *Module II: Research Design* - Definition, types, exploratory and causal research design, validity, variables, measurement, scaling - (15 Hours, 15 marks) 3. *Module III: Data Collection* - Types of data, primary vs secondary data, methods of primary data collection, survey vs observation, questionnaire construction, sampling plan - (15 Hours, 20 marks) 4. *Module IV: Data Processing* - Processing stages, editing, coding, validity of data, qualitative vs quantitative analysis, statistical techniques - (15 Hours, 20 marks) 5. *Module V: Research Report* - Types of reports, contents, executive summary, report writing stages, ethics in research - (09 Hours, 10 marks)
Objectives To enable students for acquiring basic knowledge in business research methods and to develop basic skills in them to conduct survey researches and case studies. Module I: Business Research* - Definition, significance, features, process, variables, proposition, types of research, phases of business research, research hypothesis, theory building - (10 Hours, 15 marks) 2. *Module II: Research Design* - Definition, types, exploratory and causal research design, validity, variables, measurement, scaling - (15 Hours, 15 marks) 3. *Module III: Data Collection* - Types of data, primary vs secondary data, methods of primary data collection, survey vs observation, questionnaire construction, sampling plan - (15 Hours, 20 marks) 4. *Module IV: Data Processing* - Processing stages, editing, coding, validity of data, qualitative vs quantitative analysis, statistical techniques - (15 Hours, 20 marks) 5. *Module V: Research Report* - Types of reports, contents, executive summary, report writing stages, ethics in research - (09 Hours, 10 marks)
Understand financial statements – interpret income statements, balance sheets, and cash flow statements. Analyze financial performance – use key financial ratios and metrics to evaluate business performance and trends. Visualize financial data – apply best practices in data visualization using charts, dashboards, and financial modeling tools. Craft financial narratives – translate quantitative data into compelling business stories for decision-making. Tailor communication to audiences – adjust tone, content, and detail for stakeholders such as executives, investors, and non-financial professionals.
Sales Management is the study of planning, directing, and controlling a company’s sales activities. The course focuses on developing effective sales strategies, managing sales teams, and achieving organizational sales goals. Key topics include sales forecasting, budgeting, territory management, customer relationship management (CRM), recruitment and training of salespeople, motivation and compensation, and performance evaluation. Students learn how to align sales objectives with overall marketing and business strategies, analyze sales data, and use leadership skills to improve sales performance. By the end of the course, learners gain the knowledge and skills needed to effectively manage a sales force and drive business growth.
