Objectives
- To enable students for acquiring basic knowledge in business research methods and to develop basic skills in them to conduct survey researches and case studies.
Module I: Business Research*
- Definition, significance, features, process, variables, proposition, types of research, phases of business research, research hypothesis, theory building
- (10 Hours, 15 marks)
2. *Module II: Research Design*
- Definition, types, exploratory and causal research design, validity, variables, measurement, scaling
- (15 Hours, 15 marks)
3. *Module III: Data Collection*
- Types of data, primary vs secondary data, methods of primary data collection, survey vs observation, questionnaire construction, sampling plan
- (15 Hours, 20 marks)
4. *Module IV: Data Processing*
- Processing stages, editing, coding, validity of data, qualitative vs quantitative analysis, statistical techniques
- (15 Hours, 20 marks)
5. *Module V: Research Report*
- Types of reports, contents, executive summary, report writing stages, ethics in research
- (09 Hours, 10 marks)
- Teacher: SONIYA V