
Contact Hours : 6
Credits : 4
Course Outcome :
1. Provide the students with practical knowledge in reporting and editing.
2. Introduce them to the other journalistic practices like PR, and Advertising
SYLLABUS
Module 1 :
- Teacher: Rasha Fathima V.M
Contact Hours : 6
Credits : 4
Course Outcome :
1. Provide the students with practical knowledge in reporting and editing.
2. Introduce them to the other journalistic practices like PR, and Advertising
SYLLABUS
Module 1 :

Contact Hours : 6
Credits : 4
Course Outcome :
1. Provide the students with practical knowledge in reporting and editing.
2. Introduce them to the other journalistic practices like PR, and Advertising
SYLLABUS
Module 1 :
This course is designed to help commerce students enhance their English communication skills, particularly focusing on professional oral and written communication, critical reading, presentation skills, and discipline-specific communication strategies. earning Outcomes (COs) After completing the course, you should be able to: Interpret and critically evaluate complex texts (literary, technical, academic). Enhance practical English language skills in personal, social, and professional contexts. Formulate perspectives and articulate ideas clearly in speech and writing. Deliver effective presentations and participate confidently in discussions/debates using rhetorical and communication tools. Develop collaborative communication skills, including teamwork, active listening, and clear expression. Utilise digital tools for research, collaboration, and multimedia presentation
OBJECTIVES OF THE COURSE:a. To expose the students to diverse cultures and modes of expression.b. To enable them to explore issues of cultural plurality and hybridityc. To expose the learners to literary negotiations of colonization and decolonization, identity, inequality,marginalization and so on.COURSE DESCRIPTION:A. COURSE SUMMARY:Module 1: 5 hrsModule 2: 20 hrsModule 3: 25 hrsModule 4: 2o hrsModule 5: 8 hrsEvaluation: 12 hrs
Course Outcomes (COs) CO1: Understand the concepts and models related to corporate governance. CO2: Apply the principles and approaches of corporate governance and ethical decision-making in business situations. CO3: Analyse business situations using the different models and principles of governance and ethics. CO4: Comprehend the relationship between ethics, morals, and values in the workplace. CO5: Analyse and understand various ethical philosophies to explain how they contribute to management practices. CO6: Understand the concepts and models related to corporate ethics and governance (extended outcome from next 8
ENTREPRENEURIAL ESSENTIALS Syllabus Introduction *Course Overview* This course introduces students to the fundamentals of entrepreneurship, focusing on the skills and knowledge required to start and grow a successful business. Students will learn about entrepreneurial mindset, opportunity identification, business planning, and entrepreneurial finance. *Course Objectives* - Understand the entrepreneurial mindset and its importance in business - Identify and evaluate business opportunities - Develop a comprehensive business plan - Understand entrepreneurial finance and funding options - Learn about entrepreneurial marketing and sales strategies *Course Outline* 1. *Introduction to Entrepreneurship* - Definition and types of entrepreneurship - Entrepreneurial mindset and characteristics - Importance of entrepreneurship in economic development 2. *Opportunity Identification* - Identifying business opportunities - Evaluating market potential - Conducting feasibility studies 3. *Business Planning* - Business plan components - Business model canvas - Lean startup methodology 4. *Entrepreneurial Finance* - Funding options for startups - Financial planning and management - Valuation and investment strategies 5. *Marketing and Sales* - Entrepreneurial marketing strategies - Sales and customer acquisition - Building a sales funnel 6. *Growth and Scaling* - Growth strategies for startups - Scaling a business - Managing growth and challenges *Recommended Textbooks* - Entrepreneurship: Successfully Launching New Ventures by Bruce R. Barringer and R. Duane Ireland - The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
Course Outcome (CO) After completing the course Foundations for Business Analytics, students will be able to apply fundamental probability concepts, theoretical distributions, sampling methods, and basic statistical techniques to analyze real-world business data and make informed, data-driven managerial decisions.
Management Training and Development Syllabus Introduction *Course Overview* This course explores the principles and practices of management training and development, focusing on designing, delivering, and evaluating training programs to enhance managerial skills and organizational performance. *Course Objectives* - Understand the importance of management training and development - Learn about training needs analysis and program design - Develop skills in training delivery and facilitation - Understand evaluation and measurement of training effectiveness - Learn about leadership development and succession planning *Course Outline* 1. *Introduction to Management Training and Development* - Importance of management training and development - Adult learning principles - Learning styles and training methods 2. *Training Needs Analysis* - Identifying training needs - Conducting needs assessments - Setting training objectives 3. *Training Program Design* - Designing training programs - Developing training materials - Selecting training methods and media 4. *Training Delivery and Facilitation* - Training delivery skills - Facilitation techniques - Managing group dynamics 5. *Evaluation and Measurement* - Kirkpatrick's Four-Level Evaluation Model - ROI analysis - Continuous improvement 6. *Leadership Development* - Leadership competencies - Leadership development programs - Succession planning 7. *Emerging Trends in Management Training and Development* - Digital learning and e-learning - Gamification and simulation - Coaching and mentoring *Recommended Textbooks* - Training and Development by Raymond A. Noe - Management Training and Development by M.W. Clements