Consumer Behavior - Marketing Elective Paper
Credit : 4
Time: 5 hours per week
Internal :20 External :80
Objective: 1. To understand the basics of consumer decision process
2. To understand the information need for helping the consumer in decision making
Learning outcome:
On completing the course students can apply the concept for devoloping an effective advertising programme and new product
Consumer Behavior - Marketing Elective Paper
Credit : 4
Time: 5 hours per week
Internal :20 External :80
Objective: 1. To understand the basics of consumer decision process
2. To understand the information need for helping the consumer in decision making
Learning outcome:
On completing the course students can apply the concept for devoloping an effective advertising programme and new product
Total Credit - 3 This course explores the intersections of creativity, innovation, and business development, focusing on how these elements combine to spark new ideas, drive technological advancements, and create sustainable business models in a competitive global marketplace. Students will engage with concepts from design thinking, lean startup methodologies, and disruptive innovation theories to understand how businesses can innovate products, services, and processes. Through a blend of lectures, case studies, hands-on projects, and guest speakers, participants will learn to harness their creative potential, apply innovative thinking, and develop
Human Resource Management is a vital function in any organization that focuses on the effective management of an organization's workforce. It involves planning, organizing, directing, and controlling the acquisition, development, and utilization of an organization's human resources to achieve its goals and objective.
Total Credit - 4 Lecture per week- 4 The "foundation for business decisions course provides a comprehensive understanding of decision making in business. it covers the basic of decision making, decision making models, management functions and ethical considerations. The course aim to equip students with the knowledge and skills required to meet effective business decisions and address real -world challenges.
Hours per week: 5 Credit - 4Internal: 20 + External: 80 Objective: This course aims to enable students to understand the basic concepts of financial Management and make them aware of major decisional areasof financial management. Learning Outcome : On completing the course students will be able to: 1. Understand and develop insights and knowledge base of various concepts of finance 2. Develop skills for effective Financial, Investment and Dividend decisions making
Course name: FOOD PRESERVATION AND PACKAGING TECHNOLOGY Total no. of credits:3 Course duration: 48 Course Evaluation: Internal -15 marks+ External- 60 marks Aim of the course: To provide students a comprehensive overview of master technologies of thermal food processing which governs most food industries. To be competitive with innovative ideas for developing substantial consumer products. To signify the importance of various processing and preservation methods. To dominate the common preservation techniques with the recently and advanced one.
Food preservation prevents undesirable changes in the wholesomeness, nutritive value or sensory quality of food and reduces chemical ,physical and physiological changes of an objectionable nature and eliminate contamination. the goal of food preservation is to increase the shelf life of a food while keeping it safe. it ultimately ensures its supply during times of scarcity and natural drought. by means of both enormous reduction in spoilage of perishable foods by preservation and newly developed products it is possible to build up country's economy by making more food available to the people at affordable prices,
For the third semester of undergraduate programmes, Readingson Indian Literatures (ENG3A05) is the required textbook forEnglish Common Course. Indian literature covers a wide rangeof works that date back to many centuries and include epicpoetry, religious texts, plays, novels, and short stories, amongother genres. It is one of the most linguistically diverse literarytraditions in the world because these works are written innumerous regional languages, including tribal languages.Readings on Indian Literature are divided into four modulesand include plays, short films, prose narratives, poems, andshort stories. All of the texts in this textbook are either writtenin English or have been translated from different Indianlanguages, including tribal languages. The book covers variousthemes and subjects in the Indian context as well.
This course is designed to equip aspiring commerce and management students with the essential communication skills needed to excel in their careers. Through interactive sessions and practical exercises, learners will develop confidence in both oral and written communication. By mastering listening, speaking, reading, and writing (LSRW) skills, students will enhance their ability to articulate ideas effectively, engage in professional interactions, and present themselves with poise and confidence.
Total Credit - 3 This course explores the intersections of creativity, innovation, and business development, focusing on how these elements combine to spark new ideas, drive technological advancements, and create sustainable business models in a competitive global marketplace. Students will engage with concepts from design thinking, lean startup methodologies, and disruptive innovation theories to understand how businesses can innovate products, services, and processes. Through a blend of lectures, case studies, hands-on projects, and guest speakers, participants will learn to harness their creative potential, apply innovative thinking, and develop
This course aims to acquire knowledge on numerical equations, matrices and progression.
The Basic Numerical Skills (BNS) course is designed to enhance students' foundational understanding and proficiency in essential numerical concepts and mathematical operations. This course prepares learners to apply arithmetic and basic mathematical principles in everyday situations, as well as in more complex academic and professional contexts. It focuses on improving accuracy, problem-solving, and logical reasoning using numbers
AIM OF THE COURSE To acquire students with the techniques of financial management and their applications for business decision making. LEARNING OBJECTIVES Understand basic concepts of financial management and their application in investment, financing and dividend decisions. Understand concept of cost of equity, leverages, capital structure and dividend theories. Understand management of working capital and estimate the same for an organization.
LEARNING OUTCOMES: After complete this module students will be able to: 1.Understanding of the role of advertisement and sales promotion. within the broader context of marketing communication. 2.Analyse and interpret consumer behavior theories and concepts to develop insights into consumer motivations, attitudes, and decision- making processes. 3.Evaluate various promotional tools and techniques. KEY INDICATORS Advertising, Advertisement messege, Components of advertisment messege,Advertising appeals and strategies, Types of advertising media, Sales promotion, Tools of sales promotion. ASSESSMENT STRATEGIES Examination,Assignment, Quizzes, Seminar HHdBexu3NjA
This course provides a comprehensive introduction to English Language Teaching (ELT) by exploring its principles, methodologies, and practical applications. It enables the learners to understand history and evolution of language teaching methods, including the Grammar-Translation Method, Direct Method, Audio-Lingual Method, and Communicative Language Teaching (CLT). Emphasis will be placed on understanding and applying these methodologies with the help of technology and other interactive activities.
This course is designed to help learners of Language, to enable them LSRW skills through interactive sessions and practicum To familiarise them figure of speeches and other language and literary aspects
